Process
How I work, step by step
Every project follows a clear process — from understanding the problem to shipping something you can actually use. No mystery phases, no endless revisions without structure.
Discover
We start by understanding your business, audience, competitors, and constraints. No design happens until we know what problem we're solving and what success looks like.
- Stakeholder interviews
- Audience research
- Competitive review
- Requirements mapping
Structure
Content, user flows, sitemap, and technical architecture get mapped before visual design begins. Structure prevents expensive rework later.
- Sitemap & information architecture
- User flow mapping
- Technical planning
- Content strategy
Design
Visual systems, layouts, and interfaces are designed with your brand voice and user needs in mind. You'll see concepts before anything gets built.
- Moodboards & direction
- UI design
- Brand application
- Responsive layouts
Build
Development happens with clean code, performance in mind, and maintainability for whoever manages the site after launch.
- Front-end development
- CMS integration
- Testing & QA
- Performance optimization
Refine
Feedback rounds, polish, and adjustments before launch. The details matter — spacing, copy, interactions, and edge cases.
- Review cycles
- Content refinement
- Cross-browser testing
- Accessibility checks
Launch
Deployment, DNS, analytics setup, and a clean handoff so you're not dependent on me for every small change.
- Deployment
- DNS & SSL
- Analytics setup
- Documentation & training
Support
Post-launch support for fixes, updates, and iteration. Websites and brands evolve — I build systems that can grow with you.
- Bug fixes
- Content updates
- Feature additions
- Ongoing maintenance